About Winners and Losers

Use customer engagement to turn hard times to your advantage. Download the new ebook ‘Winners and Losers’ for free.

• Check out video presentations from leading digital consultants
• Access the latest trends in our Articles
• Keep up-to-date with daily stories from around the web
• Test your brain power with the Winners and Losers mini-quiz

Inside the book

• Introduction
• Chapter 1: New marketing: the old ways will not do
• Chapter 2: The changing face of the customer
• Chapter 3: Creating an online customer engagement strategy
• Chapter 4: How to create your own online customer engagement successes
• Chapter 5: The tactics for creating a customer engagement strategy
• Chapter 6: Measuring online customer engagement
• Chapter 7: What role can digital media play during a recession?
• Conclusion
• 2008 Annual Online Customer Engagement Survey highlights
• Useful Resources
• Endnotes
• Index

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