Actionable Metrics
Understanding online behaviour is key to customer engagement. Richard Sedley, director of cScape’s Customer Engagement Unit, explains how actionable metrics can help you make effective changes to your web strategy and increase returns on your objectives.
Are you engaging your best customers?
Richard offered a three-part presentation on how online customer engagement has become a new science that requires an understanding of the role of persuasion.
Case Study: Designing a member engagement strategy
CIPD re-launched its website in 2004, winning several awards including ‘best membership’ website. An information-rich website, (with 60,000 plus pages), it has 270,000 registered users, and over 200,000 unique visitors a month.