Recent Press
'Winner and Losers in a Troubled Economy' is the first book ever published on the subject of customer engagement. The release of this anticipated report received strong attention from the press.
You can read articles about 'Winners and Losers in a Troubled Economy' by following the links below; or for journalists, download photos and other images.
To arrange interviews with the authors, or speakers from the Winners and Losers event, please contact the Marketing Manager at cScape
"Amid all the talk and speculation about the economic downturn and consequent tightening of marketing budgets, digital emerges as the sphere where opportunities remain."
"The book defines the key elements of creating a successful customer engagement strategy, along with the tactics that are necessary to emerge from any economic downturn with a stronger, healthier and more engaged customer base."
"Award-winning digital agency cScape has established itself as a key player in the field of customer engagement."
"Developing customer engagement is a retention and acquisition strategy; customers have practical and emotional needs, and both should be met to achieve long-standing engagement."
"Through embracing consumer engagement through digital platforms, no matter what market you are in, you stand a better chance of not just emerging from a downturn unscathed, but becoming a clear winner."
"cScape chose to address the area of customer engagement in the online world...from every previous downturn, there were winners and losers."
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